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For the Gentlebirth project, I conducted comprehensive desktop research, crafted a detailed journey map, developed a buyer persona, and designed a user interface that enhances the overall user experience. This multifaceted approach ensures that our design and user experience solutions align seamlessly with the needs and preferences of the target audience, ultimately contributing to the project's success.

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GENTLE
BIRTH

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GENTLEBIRTH STORE DESIGN

UX-UI

Design System

BUYER PERSONA

Color Palette        TypographY               Buttons

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Social Media - Email Marketing - Merchandising - Lead magnets - Flyers

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